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A mountain ridge rising through drifting cloud

Fractional CFO and Finance Director · UK

Make finance simple. Make value visible.

Senior finance leadership for founder-led businesses heading for growth, a raise, a sale or succession.

One clear finance function. Built for what comes next.

Founders rarely need more finance activity. They need cleaner information, firmer judgement and somebody accountable for turning both into action.

Northbound Associates brings deal-side experience and operator discipline into the business, then builds the systems and monthly rhythm to make that judgement useful every day.

Why this works

Finance that makes the next move simpler.

Straight answers. Senior judgement. The speed and discipline to act while the decision still matters.

Clean reporting, live cash visibility and a board rhythm that makes decisions easier.

01 / 04

Know what matters

Move before it is urgent

Stand up to scrutiny

Build lasting value

Deal judgement. Operator focus.
A road finding a clear line through mist

Our services

The right finance for the next event.

The work flexes around the destination. The standard does not: clean numbers, straight answers and senior ownership from the start.

Our solutions

Choose the support the business needs now.

Start with leadership, deal readiness or a better operating system. Each engagement is shaped around the same destination: a stronger, more valuable business.

A senior team. One clear standard.

The person giving the advice stays close to the work.

Senior operators own the numbers, systems handle the repetition and every recommendation is built to work in the real business.

Jamie Lusk, Founding Partner
Jamie LuskFounding PartnerLinkedIn
S&TDeal-side experienceEY Strategy and Transactions
CFOOperator experiencePE-backed and international businesses
01A partner on every accountSenior judgement stays close to the work

One direct route from diagnosis to decisions.

No long transformation programme. We find the pressure points, fix the operating rhythm and keep the work pointed at value.

  1. 01

    True North Diagnostic

    Two focused weeks inside the numbers, the systems and the decisions ahead.

  2. 02

    Build the rhythm

    Reporting, cash, forecasting and controls made reliable enough to run the business.

  3. 03

    Move the value

    A clear plan tied to the next event, reviewed and adjusted as the business moves.

Clarity before complexity.

Judgement where it counts.

Value that keeps moving.

Our operating principleScroll to follow

See the business more clearly.

Thirty minutes, no pitch. Bring the latest management accounts and leave with a direct view of what matters next.

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